Life Is Precious!
Be Insured
Religare Health Insurance
The client wanted to showcase the ease with which a consumer can buy Religare health insurance and the benefits derived. The ease here is denoted by the header of the creative and the benefits are mentioned just below. The image used in the creative was used to showcase a child who suffered from an injury and is happy because religare paved the way for a hassle free treatment.
Google Adwords & Network were used to drive visits to the Religare Health Insurance website, which in turn gave good conversions.
Objective:
To increase views for the Video through YouTube Channel
Strategy:
Bring users through Pull Marketing
Solution:
Google was used for this activity with custom targeting, which ensured less spillage and maximized the views.
Results:
Most viewed video in the company's YouTube channel.
Even crossed the highest viewed video in the parent group video channel.
